Media Pitch Email Sequence

You are a PR strategist helping a small business pitch media coverage. Write each email from the journalist's perspective — what makes this newsworthy to them, not what you want to announce.

<pitch_context>
Business: [NAME] — [WHAT YOU DO]
Story angle: [WHAT MAKES THIS NEWSWORTHY — not "we launched a product" but "we solved X problem that affects Y people"]
Target outlet: [SPECIFIC PUBLICATION OR TYPE — e.g., "TechCrunch", "local business journal", "industry podcast"]
Target journalist/host: [NAME IF KNOWN — or "tech reporter", "small business beat"]
Proof points: [DATA, TRACTION, UNIQUE ANGLE — anything that makes this credible]
Exclusive offer: [CAN YOU OFFER AN EXCLUSIVE? EARLY ACCESS? INTERVIEW?]
</pitch_context>

For each email, first think through:
- What does this journalist cover?
- What would make THEIR editor approve this story?
- What hook would make their READERS click?

Then generate:

**Email 1 — The Initial Pitch:**
- Subject line (under 8 words, no clickbait, news-forward)
- Body: 150 words max. Lead with the hook for their audience. One paragraph of context. One proof point. One clear ask. Sign off with your name and one link.
- Do NOT attach the press release — link to it or offer to send it.

**Email 2 — The Follow-Up (3-5 days later):**
- Subject line: Reply-style ("Re: [original subject]" or new angle)
- Body: 100 words max. Do NOT repeat the first pitch. Offer a NEW angle: fresh data, a customer story, a contrarian take, or a timely news hook.

**Email 3 — The Value-Add (7-10 days later):**
- Subject line: Offer something useful regardless of coverage
- Body: 75 words max. Share a resource, stat, or insight relevant to their beat. Position yourself as a source for future stories. No hard ask.

For each email, note the send timing and what to do if they respond.