Semrush is a comprehensive digital marketing toolkit covering SEO, PPC, content marketing, social media, and competitive research. Core features include keyword research (Keyword Magic Tool), site audits, backlink analysis, rank tracking, and competitor domain analysis. The new Semrush One bundle adds AI Visibility Toolkit for tracking brand mentions across ChatGPT, Gemini, and Perplexity. Used by 35% of Fortune 500 companies.
SEO professionals and agencies running multi-site campaigns, content marketers building data-driven editorial strategies (Guru plan), businesses tracking AI search visibility alongside traditional SEO
Semrush is the most feature-complete SEO tool but also the most expensive. The Pro plan lacks the Content Marketing Platform, which limits content strategy capabilities. The new AI Visibility Toolkit (tracking brand presence in LLM answers) is genuinely innovative and relevant for GEO. Single-user license on all plans — additional seats cost $45/mo each. 43% of paying customers choose the Guru plan.
Very small businesses with no SEO knowledge (steep learning curve + price), casual bloggers or solopreneurs who only need basic keyword research, businesses that only need backlink data (Ahrefs may be better value)
Reviews from businesses like yours — matched by size and type. Available once you create a profile.
Complete profileRelated Tools
Community Reviews
Reviews from Reddit, Product Hunt, Hacker News & AlignAI members
Semrush shows that they took a nosedive, but not a complete decimation.
Hacker News • HackerNews • Use case: Analyzing search traffic and ranking impact for a website.
We use SEMrush and they are basically charging us +$1000 dollar for the basic plan, with every other feature as an add-on for addition $200 - $400.
Hacker News • HackerNews • Use case: SEO research and keyword strategy
Just Google how difficult it is to unsubscribe several major SaaS players, like e.g. Semrush on SEO. Good luck being compliant to AB 2426 with that 6-10 step!
Hacker News • HackerNews • Use case: SEO (implied subscription)
Picking the right keywords is more important than relying purely on feeling. Lots of our customers fought that and wasted money. SemRush, etc can help you.
Hacker News • HackerNews • Use case: keyword research for content marketing
SEMrush are the other most common backlink tools.
Hacker News • HackerNews • Use case: backlink lookup
I realized how clunky and overcrowded most SEO tools were i used Ahrefs and Semrush initially.
Hacker News • HackerNews • Use case: improving SEO for a first startup
Semrush is pretty good too, but not quite as good IMO.
Hacker News • HackerNews • Use case: SEO analysis
SEMrush is another top choice, offering robust tools for keyword research, on-page SEO, and technical audits, with added benefits like social media management.
Hacker News • HackerNews • Use case: keyword research, on-page SEO, technical audits, social media management
It might drive you crazy combing through Semrush... for weeks like I did.
Hacker News • HackerNews • Use case: Researching backlink opportunities
Semrush misbehaved so badly for such a long time with various levels of incompetence that I have special notes in my robots.txt files going back at least 8 years.
Hacker News • HackerNews • Use case: SEO analysis/crawling
Tools like Ahrefs, Semrush, and Majestic don’t rely on Google’s data. Instead, they run their own crawlers (similar to how Google crawls the web).
Hacker News • HackerNews • Use case: running its own crawler to build a backlink index as a proxy for Google's view
already found a few use cases via Upwork and SEMRush that I am going to implement.
Hacker News • HackerNews • Use case: finding automation use cases
Instead of paying separately for Semrush, Ahrefs, and other expensive tools, track your traffic and SEO performance in the same place. Saves money and mental energy.
Hacker News • HackerNews • Use case: SEO performance tracking
I know how to set up... semrush, and I know decent SEO concepts to grow organic SERP performance.
Hacker News • HackerNews • Use case: SEO and organic search performance analysis
Pro plan lacks Content Marketing Platform which limits content strategy. Single-user license means extra seats cost $45/mo each. Expensive for what you get at the entry level.
manual_2f_semrush_2 • Digital agency • Use case: Full-stack SEO and content marketing
Once I found Semrush it changed the game. Auditing tools were the main source for SEO reviews with customers. Regular resource for staying on top of performance.
manual_2f_semrush_1 • SEO consultant • Use case: SEO audits and keyword research for clients
Have You Used This Tool?
Sign in to share your experience with this tool.
Sign in